Yee Lee Marketing possesses an extensive marketing and distribution network with strong business development capabilities covering various trade channels directly and via sub-distributors in West Malaysia and East Malaysia for famous FMCG’s brands from beverages to household products: Red Bull Malaysia, Red Eagle, Vesawit, Spritzer, Cactus, Red Bull International, BIC, Chi Forest, The Tapping Tapir, Mountain Fresh, Vanzo Malaysia and etc.

Yee Lee Group (Yee Lee) and TCP Group, the two companies had formed a strategic alliance in Year 2023 that is set to ‘Energising a Better World For All’ with innovative and quality energy drinks, Carbonated soft drinks, Asian drinks, coffee and other functional drinks. The alliance, in which TCP became a 50% shareholder of Yee Lee Marketing, will see both companies leveraging on their combined strength and expertise to enhance the market share of Red Bull products, increase cross-selling opportunities, strengthen efficiencies and service experience for sub-distributors and retailers as well as provide Malaysian consumers with innovative and exciting products.