Press Release 2009


PRESS RELEASES

 
 
 
Red Eagle Cooking Oils Voted Recipient Of Readers Digest Trusted Brand Gold Award 2009

Red Eagle Cooking Oils Voted Recipient Of Readers Digest Trusted Brand Gold Award 2009

Red Eagle Cooking Oil, long regarded as the better choice for frying, was recently voted the Trusted Brand Gold 2009 by the readers of Reader's Digest.

The Trusted Brand award is based on an annual survey conducted via telephone and questionnaires in 7 Asian countries (Malaysia, Hong Kong, India, Philippines, Singapore, Taiwan and Thailand). Nominated brands are judged for product quality, satisfaction value, trustworthiness, brand image and understanding of consumer needs.

"Much of our Asian cuisine is fried," explains Mr. Teh See Yong, Marketing Manager of Yee Lee Trading Sdn Bhd, "And when you talk about frying, you need high heat, high flame and high temperature for the dish to turn out well."

"Unfortunately, some cooking oils in the market become unstable under such intense heat. They break down and undergo chemical changes when you fry them. These chemical changes are hazardous and lead to health problems in the future."

"However, Red Eagle Cooking Oil is more stable and is able to withstand high heat! And food remains safe and healthy for consumption."

In fact, many chefs prefer Red Eagle Cooking Oil for the flavour and aroma it brings out in Asian dishes. Red Eagle Cooking Oil is also cholesterol-free and naturally rich in Vitamin E.

So for those who love fried food, the choice is clear to fry with Red Eagle. After all, Red Eagle Cooking Oil is the better oil that doesn't succumb to heat!o edit Content