Press Release 2006

PRESS RELEASES

 
 
 
Cross Country Road Race At The Lost World Of Tambun Sunway City Ipoh

Cross Country Road Race At The Lost World Of Tambun Sunway City Ipoh

The ING-KRI 12KM Cross Country Road Race was flagged off at The Sunway City Ipoh on 19 November 2006 (Sunday: 7.30am-12.30pm). The event drew in an incredible crowd of about 1200 participants on a 12 KM fun run over a spectacular and challenging terrain. Those that participated in the event would definitely appreciate the breathtaking sceneries and landscape around Sunway City Ipoh.

Yee Lee Trading Co. Sdn. Bhd. (YLT), a subsidiary company of the Yee Lee Group based in Ipoh, was proud to be one of the sponsors for this prestigious event for the fourth consecutive year. YLT has sponsored our Spritzer Natural Mineral Water and Spritzer Go! to keep all participants well hydrated. Our continuous sponsorship represents our strong support and commitment towards the health and well-being of the community. In conjunction with this event we are proud to present our latest cooking innovation in our trusted line of consumer products: a brand new non-stick Sunlico Cooking Spray. It is Sunflower seed oil carefully packed in a spray can. This cooking oil is high in polyunsaturated fatty acids and is cholesterol-free, making it an ideal part of your daily meal. During our cooking demonstration and food tasting event, visitors were treated with samples of delicious scrambled eggs, omelette and stir-fried chicken & vegetables cooked with Sunlico Cooking Spray. The event was well received and drew in an incredible crowd. It was without doubt another highlight of this road race event. Please visit our product website for more details on Sunlico Cooking Spray and look for it at your nearest supermarket soon.

Yee Lee To Distribute Campbell Products

Yee Lee To Distribute Campbell Products

Yee Lee Trading Co. Sdn. Bhd. (7849-A) a wholly-owned subsidiary of Yee Lee Corporation Bhd., has officially signed a Distribution Agreement with Campbell Soup Southeast Asia Sdn. Bhd. (339867-V) to distribute Campbell products in Malaysia. The agreement was officially signed on 1st September 2006 to enable Yee Lee Trading Co. Sdn. Bhd. to be the sole distributor for the resale and distribution of Campbell products within all states of Malaysia for general trade channels.

The portfolio of Campbell world-class brands presently available comprises Campbell's Soups, Kimball Sauces, Cheong Chan Oyster sauce, Prego Pasta Sauce, Teen Seong Teen Sauces, V8 Tomato and Vegetable Juice. All Campbell products available for distribution are competitively priced and of superior quality.

The establishment of this distributorship further strengthens Yee Lee's position at the trade and retail levels. It will significantly enhance Yee Lee's corporate image domestically, regionally and internationally. Through this rewarding partnership and close collaboration with Campbell, Yee Lee can tap into Campbell’s multifunctional strategies for improved overall operating efficiency.

Yee Lee Edible Oils Sdn Bhd - HACCP Certified

Yee Lee Edible Oils Sdn Bhd - HACCP Certified

Yee Lee Edible Oils Sdn. Bhd., a member of Yee Lee Group of Companies, has recently achieved its International Food Safety Standard, HACCP (Hazard Analysis and Critical Control Point) certification. This industrial certification was officially certified on 28th June 2006 by "Kementerian Kesihatan Malaysia" (Ministry of Health Malaysia).

HACCP was introduced as a system to control safety as the product is manufactured, rather than trying to detect problems by testing the finished product. It places responsibility for ensuring food safety appropriately on the food manufacturer or distributor. This new system is based on assessing the inherent hazards or risks in a particular product or process and designing a system to control them. Specific points where the hazards can be controlled in the process are identified.

Some inherent benefits of HACCP concept, as perceived by us, are listed as follows:

The system is an Internationally Accepted System of Quality Assurance and recognized by organizations such as World Health Organisation (WHO) and World Trade Organisation(WTO) etc.
Customer and Consumer Confidence: A controlled food operating environment and effectively implemented and applied food safety system will improve customer and consumer confidence.
The established system demonstrates compliance with governmental food safety regulations & legal compliances, thereby ensuring greater consumer confidence in product quality and safety.
It enhances the relationships between organizations in the food chain, customers and enforcement agencies.

We have worked hard to achieve this industrial accreditation which requires commitment from every employee from the upper to the lower management and to the processes and procedures that have to be implemented at the YLEO plant. Even though HACCP Certification does a great deal to recognize our efforts, the ultimate reward would be a motivating drive to propel us to thrive on the challenges ahead, and brings on value-added quality products and services to our long lasting customers who have supported us all these years.

Red Eagle Cooking Oils Voted Recipient Of Readers Digest Trusted Brand Gold Award 2006

Red Eagle Cooking Oils Voted Recipient Of Readers Digest Trusted Brand Gold Award 2006

"Red Eagle Cooking Oils" voted recipient of "Reader's Digest Trusted Brand Gold Award 2006" ("最受信赖品牌"金牌奖) on 2nd May 2006.

Once a year consumers across six key Asian markets (Hong Kong, Malaysia, Philippines, Singapore, Taiwan, and Thailand) are requested by Reader's Digest to run a public poll to identify Asia's top performing brands. This exclusive annual consumer brand survey consists of 42 product categories from lifestyle products to daily necessities, based on five chosen criteria: Quality, Value, Trustworthiness, Strong Image, and Understanding of Customer Needs. Brands that did significantly better than others in their categories were awarded "Trusted Brand Gold" and brands that did exceptionally better were awarded "Trusted Brand Platinum" status. According to the Synovate market survey, approximately 70% of the consumers in the Asian markets would be more likely to purchase a product if it bore the "Reader's Digest Trusted Brand" accreditation.

"Red Eagle Cooking Oils" voted recipient of "Reader's Digest Trusted Brand Gold Award 2006" status. It is manufactured by Yee Lee Edible Oils Sdn. Bhd. and distributed by Yee Lee Trading Sdn. Bhd. According to Mr. Teh See Yong, marketing manager for Yee Lee Trading Sdn. Bhd.: "Red Eagle Cooking Oil is more stable and able to withstand high heat! And food remains safe and healthy for consumption."

We, at Yee Lee, would like to reiterate and reemphasize our commitment to provide our customers with the highest standard of quality and service possible. Prestigious award and recognition like this serves as an encouraging sign that we are heading towards the right direction in achieving our desired effort and goal, and a better understanding of our customer needs.

Mind Your Tongue With MorningKiss New Tooth And Tongue Brush

Mind Your Tongue With MorningKiss New Tooth And Tongue Brush

It's a great idea to literally mind your tongue before you speak. The tongue is covered with millions of taste buds. It helps to manipulate food to be chewed and swallowed. This 'tongue-action' leaves many bits of food residue clogged deeply in its ridges! And as a result, encourages bacteria to breed, leading to bad breath!

Tongue bacteria leaves a trail of foul smelling, grayish-white plague on the tongue's surface. Left unclean, it'll not only create bad breath but promote tooth and gums problem too! That's why tongue cleaning combined with tooth brushing is important to help promote cleaner, fresher breath and for better oral care hygiene.

MorningKiss 2-in-1 tooth and tongue brush is designed with new, unique, dual-action head that works to effectively clean your teeth, gums and tongue.

Just flip to the back of the brush head to use its rubberised tongue-cleaner. It is gentle on the tongue, but effective in dislodging and removing bacteria from the tongue's surface. Be sure to spend a good ten seconds cleaning your tongue!

Next, brush your teeth with MorningKiss brush bristles. It's made of Dupont Tynex filaments, designed to be strong and durable. The tips of the bristles are made with rounded edges, delivering a massage effect for better circulation and healthier gums.

Available in 6 vibrant colours, MorningKiss 2-in-1 tooth and tongue brush is available at hypermarkets, supermarkets, and various retail outlets. Recommended retail price is RM4.90 while the recommended retail price for its ValuePack of 3 is RM8.90.

For complete teeth and gums care, brush and rinse at one go with MorningKiss toothpaste enriched with Tea Tree Oil! It has natural antiseptic and works like rinsing agents! It offers triple the oral-care protection against bacteria, gum infections and cavities.