YEE Lee Corp Bhd’s performance is moving a notch higher.
The diversified consumer company expects to sustain the momentum that was achieved last year into the financial year 2016 ending December (FY16).
“For the FY16, we are targeting a growth of at least 10% in revenue. Of course we will aim to achieve more than that,” executive director Francis Chok tells StarBizWeek, implying that this 10% is a conservative target.
Chok says that FY15 saw a strong leap in growth compared with the previous year.
“We feel the consumer market should be fine this year. Last year we recorded a very much improved financial results,” he says.
Local consumers suffered a strong setback following weak sentiment after the introduction of the goods and services tax, the weakened economic outlook with the fall in oil prices and the severely battered ringgit last year.
However, in hindsight analysts note that people continued to buy essential daily necessities including food and clothes in spite of the economic climate and this may explain why companies including Yee Lee kept growing.
Yee Lee recorded 18.1% year-on-year (y-o-y) rise in bottomline growth to RM31.91mil in FY15 with revenue also rising by 15.8% y-o-y to RM799.2mil.
Notwithstanding the conservative outlook, UOBKayHian Research in a report earlier in the week said it is upbeat on Yee Lee’s prospects and is estimating a 33% y-o-y net profit growth in FY16.
UOBKayHian maintained its buy call on Yee Lee with a target price of RM2.70.
“We think that for the first quarter of FY16, we can at least maintain what we achieved in the previous quarter,” Chok says.
The company saw its fourth quarter of FY15’s profit jump more than two times y-o-y to RM10.9mil with revenue also rising 42.9% y-o-y.
The company has an array of brands which it either exclusively distributes or manufactures.
Yee Lee manufactures the Red Eagle cooking oil, and its in-house Sabah Tea brand while it exclusively distributes the Campbell and Red Bull brands in Malaysia.
It is also a 32.5% stake in Spritzer Bhd to which it intends to sustain at this shareholding level.
“We will not increase our stake in this associate company as we would like it to remain this way as it is also a listed entity. Its contribution is also growing,” Chok says.
The company which also has a plant manufacturing aerosol cans in Vietnam is bullish on its business prospects.
“Vietnam has a big population of close to 100 million. Our products are also targeting the Myanmar and Cambodian market. We make these aerosol cans that are sold to companies to be used commercially, we do not have our own brand,” he says.
“Yee Lee will allocate a part of its RM10mil capital expenditures (capex) to increase the capacity of its aerosol can division," Chok says.
“In our RM10mil capex plans we have also included allocations to the trading division to build a warehouse on a piece of land we own in Kelantan. Works have begun on this warehouse and expenditures will also likely be incurred in the following year,” he says.
Chok says the warehouse will be externally-funded.
“We have debt headroom at a 6% and we will borrow further,” Chok says.
Its receivables as of Dec 31 is mainly funded externally while investment into assets grew to RM841mil from RM588 a year ago (or RM2.84 net tangible assets per share against RM1.95).
On dividends, Chok says the company has no official dividend policy but notes that it consistently pays dividends to shareholders every year.
Boost from key brands
Its trading division have steadily grown and had in the second half of last year received a boost after it became the exclusive distributor for Thai-made Red Bull drinks.
This Red-Bull contract which it secured in August 2015 could boost its trading division even further this year.
“Management shared that Yee Lee recorded RM60mil sales from Red Bull products against total trading sales of RM314mil in the second half of FY15.
“It is optimistic on this prospects, highlighting that it has not reached the normalised sales as of end-2015,” UOBKH notes in its report.
It says that the company is upbeat about achieving at least RM250mil in sales in FY16.
The company also appears to be shielded from any possible rise in operating costs from raw materials should prices rise.
UNDER-researched consumer company, Yee Lee Corp Bhd, has been gaining traction with its share price climbing 34% year-to-date.
The stock has jumped 48% since mid-December last year.
Director Chok Yin Fatt says the group will continue to focus on its three core segments namely manufacturing, trading and plantation to drive growth.
“With our established distribution networks, we are constantly looking for prospective distributorships to increase our products range,” he says in an e-mail interview withStarBizWeek.
In January, the company announced it had terminated its agreement with Red Bull Asia FZE to distribute the energy drink in a tall and slim blue-silver can with effect from April 30.
To be noted, there are two different packagings of Red Bull in the market. The other type of Red Bull, in a shorter, wider golden can or bottle, is produced in Thailand.
That bottle or can is currently marketed by F&N Beverages Marketing Sdn Bhd in Malaysia and its market share is more sizeable than that of the slimmer can. To put things into prospective,
In 2010, Red Bull Malaysia estimated the energy drink distributed by F&N contributed some RM130mil to F&N’s beverage sales per annum.
Revenue from F&N Holdings’ ready-to-drink segment for its financial year ended September 30, 2011 was RM1.84bil.
Market talk is that a new distributorship for Yee Lee is under way following the termination of the agreement with Red Bull Asia FZE.
Chok, however, dismisses such talk but says that the company is always looking for new or existing product brands with market growth potential that comes with a reasonable profit margin.
For its financial year ended Dec 31, 2014 (FY14), Yee Lee’s net profit fell 19.5% to RM27.01mil but revenue rose 4.88% to RM690.45mil.
Yee Lee attributes the fall in its net profit to the lower contribution from its two biggest arms.
Revenue from its trading division is the highest among all segments at RM464.08mil followed by manufacturing at RM223.7mil.
However, due to the lower margins for the trading division, its manufacturing arm contributes the highest to its bottom-line at RM17.9mil compared with RM7.79mil for the trading division.
To drive growth, it aims to invest RM35mil compared with RM20mil previously.
Its plantations will utilise RM16mil of the planned capital expenditure, RM10mil will be for the palm oil mill, RM7mil for its aerosol cans and RM2mil for trading.
Under its trading division, it distributes its own cooking oil brands like Red Eagle, Vesawitand Neuvida. That division also distributes bottled drinking water from its sister company Spritzer Bhd.
The margin squeeze for the trading division last year was partially caused by the higher advertising and promotion expenses for promoting its in-house brands but Chok expects the expenditure to reduce progressively going forward once consumers accept the brands.
Besides distributing in-house brands, it also has the distributorship for other agency brands like Campbell, Old Town, Red Bull and Kimberly.
This type of distributorship usually excludes key accounts such as supermarkets and hypermarkets.
As for the manufacturing segment, the company produces cooking oil, palm-based products, aerosol cans and corrugated carton boxes.
Last year, its manufacturing arm recorded a lower profit primarily due to lower fresh fruit bunches (FFB) processed and lower sales of aerosol cans and palm kernels.
“The division’s bottom-line was also affected by lower freight on board olein margin over crude palm oil price and high relocating and set up costs for shifting the aerosol can factory in Vietnam to the newly completed factory,” the company says.
Due to the lower FFB processed, the operations of its palm oil mill incurred a loss despite an improvement in the oil extraction rate.
Chok says the company has secured new FFB supplies from two estates, which will increase total FFB supplies by 4%.
Meanwhile, the RM10mil capex for its oil palm mill is expected to improve the extraction rate and reduce operating costs, hence turning around the oil palm mill division this year.
“With the lower petrol price, the manufacturing (division) will save on fuel costs for its boiler consumption,” he notes, although savings will be marginal.
Moving upstream to its plantation segment, Chok says the RM16mil allocation for its plantations is deferred from last year as the company has just obtained the Environmental Impact Assessment approval.
“We are developing our 2,500 acres in Ranau, Sabah into oil palm plantations,” he says.
Currently, the company has about 800 acres of palm oil plantations in Peninsular Malaysia, which is fully planted with trees that have an average age of 23 years. It has also identified 158 acres for replanting in stages.
Its plantation division turned profitable last year after it recorded losses in FY13, mainly boosted by tea sales and better profit margins.
On its prospects, Chok expects the company’s costs to increase slightly with the implementation of the goods and services tax (GST) as not all input taxes are claimable, hence affecting its bottom-line marginally.
Consumer sentiment upon of the implementation of GST, he says, may have a bigger impact on sales as people are likely to tighten their belts before adjusting to the new tax.
On the flipside, consumers’ savings from transportation costs as a result of lower petrol prices could mitigate the impact of GST.
The stock was last traded at RM1.88 per share.
KUALA LUMPUR: Yee Lee Corp Bhd is banking on Red Bull to power up its earnings growth.
The company had already invested RM2mil to boost its sales and distribution network after securing the exclusive rights to distribute Red Bull energy drinks in the country.
The fast moving consumer goods distributor will invest a further RM5mil to RM10mil over the next three years via various marketing initiatives to promote the product.
“We are looking to sell five million cases, that’s 120 million cans, this year,” Yee Lee group chief executive officer Lim Ee Young told reporters at a press briefing yesterday.
“The addition of the Red Bull would help us match last year’s revenue figures,” he said.
In April, the company had inked a five-year distribution partnership agreement with Allexcel Trading Sdn Bhd.
The agreement allows it to exclusively market, distribute and sell the latter’s products, including the well-known Red Bull energy drinks.
The deal was done through its wholly owned subsidiary, Yee Lee Marketing Sdn Bhd, giving Yee Lee the distributorship of a variety of consumables including Red Bull Gold, Red Bull Less Sugar and Red Bull Bottle energy drinks
Meanwhile, the energy drink brand is owned and founded by TC Pharmaceutical Industries Co Ltd, and has a market share of some 55% in the energy drinks segment in Malaysia.
“We have been investing a lot into technology so as to keep exploring ways to reach our customers,” Lim said.
“We have also set up a special team specifically charged over the beverage lines so as to improve sales and service customers better.
“There is great room for growth in Malaysia.”
TC Pharmaceutical chief executive officer Saravoot Yoovidhya, who is also the son of the company’s founder, said Thailand, for instance, has energy drinks as household items and was priced low due to market competition.
“We must try harder to bring up the consumption of this energy drink per capita in Malaysia,” Allexcel Trading Sdn Bhd general manager Charles Wong said.
“As 2016 will be a more challenging year, we will figure out how to go about the sales.
“Meanwhile, our business plans are being finalised, as are our growth plans for 2016,” he said, adding that plans for Red Bull to be a more dominant player in the local market were underway.
For the second quarter ended June 30, 2015, Yee Lee posted a net profit of RM5.1mil, 30% lower than the RM7.3mil in the same period last year.
Revenue came in at RM185mil, 4.5% higher than RM177mil last year.
The company had also paid out a first and final dividend of 3 sen per share under the single tier system for the year ended December 31, 2014,
Yesterday, shares of Yee Lee closed up 8 sen on the day’s high of RM1.77, inching up from a six-month low of RM1.44 in late August.
PETALING JAYA: Fast-moving consumer goods distributor Yee Lee Corp Bhd has inked a five-year distribution partnership agreement with Allexcel Trading Sdn Bhd to exclusively market, distribute and sell the latter’s products, inclusive of the well-known Red Bull energy drinks.
In a filing with Bursa Malaysia yesterday, it said the deal was bagged through its wholly owned subsidiary, Yee Lee Marketing Sdn Bhd. Allexcel features a variety of consumables including Red Bull Gold, Red Bull Less Sugar and Red Bull Bottle energy drinks.
Red Eagle cooking oil is a leading cooking oil brand in Malaysia. Introduced into the market back in 1976, it is one of the core product lines of Yee Lee Corporation Bhd., a major manufacturing and marketing group in the country.
Red Eagle is a special blend of refined palm olein, groundnut oil and sesame oil formulated for better flavour and aroma. It is cholesterol-free and rich in Vitamin E. Every kilogram of Red Eagle cooking oil contains at least 750mg of natural Vitamin E and this has been certified by the Swiss Vitamin Institute, a foremost authority on vitamin testing.
Besides being naturally healthy, Red Eagle is also a heat-stable oil, thus making it the ideal choice for Asian-style cooking which involves a lot of stir-frying, frying and deep frying. Because of this, Red Eagle has become the preferred brand for high-heat cooking and a favourite among Chinese households.
As a leading brand, Red Eagle is also an innovator and was the first to introduce cooking oil in PET bottles back in 1994. The brand won the Product Innovation Excellence Award from the Ministry of Trade and Industry in 1995. Red Eagle has also won the Readers Digest Trusted Brand Award (Gold) numerous times since 2006.
Having established itself as one of the household names in Malaysia, Red Eagle has now gone on to introduce other product lines which carry the same natural and wholesome value. This includes bihun (rice noodles made from premium grade Thai rice) and sesame oil. Other sauces and condiments are also in different stages of development.
Move includes relocating aerosol can manufacturing to Vietnam by mid-2015
Kuala Lumpur: Ipoh-based Yee Lee Corp Bhd is sowing seeds in its business, from expanding its aerosol can business to increasing its acreage in palm oil plantations.
Yee Lee executive director Francis Chok Yin Fatt said the company is building a factory in the Vietnam Singapore Industry Park (VSIP) in Vietnam so that it can move its aerosol can operation there by the middle of next year from its current rented premises.
Chok said the new plant would have the same capacity as the current operation, but it will be equipped with more advanced machinery to improve its efficiency.
“We have room for additional capacity there. The land [on which the factory sits] is seven acres (2.8ha) and we are only using about three acres now,” he said.
“It’s a very big market [for aerosol cans in Vietnam], but [competition is stiff as well],” he said, adding that Yee Lee has been manufacturing and selling aerosol cans in Vietnam for more than eight years.
He said the company is also selling its aerosol cans to Australia and Bangladesh.
“We are trying to expand in Vietnam,” he said, adding that there is significant potential in Vietnam due to its large population.
Yee Lee manufactures and distributes a diverse range of consumer and industrial products, from cooking oil, margarine and instant noodles to PET bottles and corrugated paper cartons, besides aerosol cans. It is also in the palm oil business, and controls 32.9% of Spritzer Bhd, which produces bottled mineral water.
Chok said Yee Lee’s main strength lies in its strong distribution network that has been cultivated over decades.
“Our trading division has 15 branches in Malaysia servicing more than 20,000 customers,” he said, adding that because of this, foreign companies want to partner with Yee Lee.
Yee Lee’s customers in its distribution network include retailers such as sundry shops, supermarket and petrol kiosks. It also sells to hypermarkets such as Aeon, Jusco and Mydin.
The company was described as an “unheralded gem among consumer stocks” by Kenanga Research, due to its excellent 21-year track record of profitability.
“In addition, net profit has grown at five-year compound annual growth rate of 13% historically to RM31.6 million in financial year 2013 ended Dec 31 (FY13).
“Given its strong profitability track record, we believe that the market has severely undervalued Yee Lee,” said Kenanga Research analyst Alan Lim Seong Chun in a March 18 report that pinned a fair value of RM2.06 to Yee Lee.
The stock has since risen by almost 30% to RM1.90 on April 17 from RM1.35 on March 4. This gives it a market capitalisation of RM336.15 million.
“Barring any unforeseen circumstances, we expect results to be sustainable in FY14, as we have higher capacity and new warehouse, which will provide better service due to its [closer] proximity [to] our customers,” said Chok.
He said that Yee Lee’s results in FY13 were the result of balanced growth across all its divisions.
Yee Lee has allocated RM57 million for capital expenditure (capex) in FY14, with RM33 million budgeted for its manufacturing division, RM8 million for its trading division and RM16 million for its plantation division.
“We also want to expand our trading division. We see Johor as a growing market. With this in mind, we built a bigger warehouse with better facilities at the cost of RM8 million to provide better service to our customers and capture more market share,” he said.
Chok said besides selling its products, Yee Lee also acts as a distributor for a number of products by agency brands such as Campbell, Old Town White Coffee, Red Bull, Pagoda and Kimberly Clark.
He said Yee Lee, which has been in the plantation business for the past 30 years, has applied for a permit from the authorities to develop its remaining 4,000 acres of vacant land in Kota Kinabalu for oil palm plantation. The total land size for its plantations spans some 6,000 acres.
“We’re still waiting for government approval. Once we get it, we need at least one year to plant and another three to four years for [harvesting the crops]. Hence, returns will not come so soon,” he said, adding that over the longer term, Yee Lee will seek to expand its plantation further.
“Our palm oil mill in Bidor has budgeted RM5 million capex this year to acquire a new boiler and other supporting equipment. This will cater for at least another 10% of our fresh fruit bunches throughput production, which will translate into more crude palm oil for sale,” he said.
Chok said Yee Lee is also interested in exploring a new strategy of acquiring popular consumer brands going forward, although the returns will not be immediate.
“It will take time for us to build it up,” he said, adding that the company is confident of banking on its strong distribution channels to drive future growth.
Chok, who is the vice-chairman of the Federation of Malaysian Manufacturers, said the industry is affected by the electricity tariff hike and the imposition of the minimum wage.
“Despite the challenges, we expect to increase our revenue by 5% to 6% this year (FY13 revenue came in at RM658.3 million) barring unforeseen circumstances,” he said, adding that the company will continue to strive for greater cost savings and increase its palm oil extraction rates for increased productivity.
He said that Yee Lee currently does not have a dividend policy. However, dividends have been paid continually since its listing in 1993.
“Going forward, we expect to continue paying dividends in the current financial year,” said Chok.
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Firm has allocated RM36mil for capital expenditure this year
Petaling Jaya: Consumer counter Yee Lee Corp Bhd has allocated RM36mil for its capital expenditure this year to expand its business while continuously looking to add products to its distributorship port-folio.
Executive director and group general manager Chok Yin Fatt said it had allocated RM20mil for its packaging business, maily to expand the efficiency of the aerosol can production machineries, while RM16mil hab been set aside for its plantation division.
“We are exploring the feasibility of developing a parcel of undeveloped land in Sabah into an oil palm plantation,” he told StarBiz.
He declined to reveal the details, however, as the study was still in its initial stages.
According to Chok, the trading division was its biggest revenue contributor, providing 65% of the group’s total revenue, followed by 22% from its packaging division, 12% from its palm oil refinery and mill and 1% from its other business, including plantation division.
“We are always searching for good brands to enlarge our product range under the trading division. We look at products which are synergistic to our existing products and distribution points,” he said, adding that the company had a sales network of nine branches in the peninsula and six in Sabah and Sarawak.
The 15 sales branches would serve its distribution points, including petrol kiosks, supermarkets and grocery stores across the nation.
Based on Bursa filings, revenue from its trading division decreased by 12% in the first quarter ended March 31 compared to the preceding corresponding quarter, mainly due to the discontinuation of the distributorship of Procter and Gamble products in September 2012.
However, the trading division managed to achieve a higher unaudited pre-tax profit of RM3.38mil in the said quarter compared to a loss of RM400,000 in the previous year due to better profit margin as well as lower advertisement and promotion expenses.
In a report, Kenanga Research said the turnaround in its trading division was a catalyst not to be under-estimated.
Yee Lee’s main products include the Red Eagle cooking oil, Vecorn corn oil and Sunlico sunflower seed oil. Its also has a 32% stake in bottled mineral water producer Spritzer Bhd.
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Warm regards,
Sabah Tea Garden won Sabah Tourism Awards 2011 for Best Tourism Attraction (Manmade) at the biennial dinner at The Magellan Sutera on 19th November 2011.
Pitted against another six shortlisted candidates, Sabah Tea Garden won over two finalists – Kota Kinabalu Waterfront and Sabah Agricultural Park.
Mr Goh Mung Chwee receiving the Award from Datuk Masidi Manjun, Tourism MinisterIntroduced in 1997, the prestigious Sabah Tourism Awards was inaugurated to celebrate theindustry’s achievements and to acknowledge the commitment to excellence. This grandceremony honours outstanding individuals and organizations whose contributions have attributedto the growth of the tourism industry in Sabah.
The Awards are given to reward excellence, quality and innovation in terms of service andstandards. It reflects the vibrancy and versatility of Sabah’s tourism industry. The Sabah TourismAwards is the highest prestige given only to the crème de la crème of the tourism industry!
Yee Lee Edible Oils Sdn. Bhd. was awarded Certificate of Excellence by International Trade and Industry Ministry on 25th March 2010 at Kuala Lumpur Convention Centre.
“The Industry Excellence Awards" or “Anugerah Kecemerlangan Industri" represents government’s effort to continuously encourage companies to enhance product and services quality, production, exports and branding," said Minister of International Trade and Industry, Datuk Seri Mustapa Mohamed.
The International and Industry Ministry said 203 companies are competing for the seven awards this year and the entries have been evaluated by a technical committee. 24 companies received main awards according to their respective categories and 33 other companies received certificate of excellence.
This Industry Excellence Awards is the highest recognition given to companies for their exceptional achievements in organizational excellence, quality improvements and export excellence.
Red Eagle Cooking Oil, long regarded as the better choice for frying, was recently voted the Trusted Brand Gold 2009 by the readers of Reader’s Digest.
The Trusted Brand award is based on an annual survey conducted via telephone and questionnaires in 7 Asian countries (Malaysia, Hong Kong, India, Philippines, Singapore, Taiwan and Thailand). Nominated brands are judged for product quality, satisfaction value, trustworthiness, brand image and understanding of consumer needs.
“Much of our Asian cuisine is fried," explains Mr. Teh See Yong, Marketing Manager of Yee Lee Trading Sdn Bhd, “And when you talk about frying, you need high heat, high flame and high temperature for the dish to turn out well."
“Unfortunately, some cooking oils in the market become unstable under such intense heat. They break down and undergo chemical changes when you fry them. These chemical changes are hazardous and lead to health problems in the future."
“However, Red Eagle Cooking Oil is more stable and is able to withstand high heat! And food remains safe and healthy for consumption."
In fact, many chefs prefer Red Eagle Cooking Oil for the flavour and aroma it brings out in Asian dishes. Red Eagle Cooking Oil is also cholesterol-free and naturally rich in Vitamin E.
So for those who love fried food, the choice is clear to fry with Red Eagle. After all, Red Eagle Cooking Oil is the better oil that doesn’t succumb to heat!o edit Content
This August, join all Malaysian food aficionados to experience a uniquely gastronomic culinary adventure as Malaysian Food Festival (MFF 10 – 26 August 2007) kicks off its unique aspects of Malaysian cuisine and food culture. It provides an interactive platform for both consumers and businesses to come together in celebration and recognition of Malaysian local culinary industry. It is a melting port of culture and cuisine with the first of its kind ever to be hosted in Kuala Lumpur Malaysia. The MFF2007 will feature mega weekend events that include Spice Route at KLCC, Tutti Fruity at 1 Utama, Rice Festival at Sunway Pyramid and month-long dining extravaganza.
This gastronomic delightful event is officially endorsed by ‘Visiting Malaysia Year 2007’ and organized by Reed Exhibitions Sdn.Bhd. In addition to featuring mouthwatering, local and traditional delights, there will also be an array of international cuisines that will tantalize your palate.
Yee Lee Edible Oils Sdn. Bhd. (http://www.yeelee.com.my) and Chuan Sin Sdn. Bhd. (http://www.spritzer.com.my) both members of Yee Lee Group are proud to be one of the co-sponsors for this Grand Food Festival, with a unique showcase of their trusted line of consumer products ‘Sunlico Cooking Spray’ and ‘SPRITZER’, Malaysia best selling natural mineral water. Both serve as an official cooking oils and official drinks for the festival. During the food festival week, Sunlico Cooking Spray will be demonstrated at KLCC from 1.00pm-1.50pm. on 10th -12th August. Activities involve 988 DJ Mr. Jeff to demo light egg frying with Sunlico spraying oil and follow by inviting three participants on stage for fry egg contest. Other exciting activities consist of Spice Talk on Vietnamese Cuisine, Spiciest Tongue Contest, Spice Guessing Contest, Spice Talk by a Spa Tenant, Spin Music, Spice Talk on Indian and Thai Cuisine and Jati Merdeka Challenge etc.
Spritzer exhibition will be scheduled from 17th-19th August at 1 Utama shopping centre. Tuti Fruity activities line-up consists of Launching Spice Route and Children colouring contest.
During the course of the MFF2007, the public will be entitled to irresistible dinning privileges of over a hundred food and beverage establishments.
The ING-KRI 12KM Cross Country Road Race was flagged off at The Sunway City Ipoh on 19 November 2006 (Sunday: 7.30am-12.30pm). The event drew in an incredible crowd of about 1200 participants on a 12 KM fun run over a spectacular and challenging terrain. Those that participated in the event would definitely appreciate the breathtaking sceneries and landscape around Sunway City Ipoh.
Yee Lee Trading Co. Sdn. Bhd. (YLT), a subsidiary company of the Yee Lee Group based in Ipoh, was proud to be one of the sponsors for this prestigious event for the fourth consecutive year. YLT has sponsored our Spritzer Natural Mineral Water and Spritzer Go! to keep all participants well hydrated. Our continuous sponsorship represents our strong support and commitment towards the health and well-being of the community. In conjunction with this event we are proud to present our latest cooking innovation in our trusted line of consumer products: a brand new non-stick Sunlico Cooking Spray. It is Sunflower seed oil carefully packed in a spray can. This cooking oil is high in polyunsaturated fatty acids and is cholesterol-free, making it an ideal part of your daily meal. During our cooking demonstration and food tasting event, visitors were treated with samples of delicious scrambled eggs, omelette and stir-fried chicken & vegetables cooked with Sunlico Cooking Spray. The event was well received and drew in an incredible crowd. It was without doubt another highlight of this road race event. Please visit our product website for more details on Sunlico Cooking Spray and look for it at your nearest supermarket soon.
Yee Lee Trading Co. Sdn. Bhd. (7849-A) a wholly-owned subsidiary of Yee Lee Corporation Bhd., has officially signed a Distribution Agreement with Campbell Soup Southeast Asia Sdn. Bhd. (339867-V) to distribute Campbell products in Malaysia. The agreement was officially signed on 1st September 2006 to enable Yee Lee Trading Co. Sdn. Bhd. to be the sole distributor for the resale and distribution of Campbell products within all states of Malaysia for general trade channels.
The portfolio of Campbell world-class brands presently available comprises Campbell’s Soups, Kimball Sauces, Cheong Chan Oyster sauce, Prego Pasta Sauce, Teen Seong Teen Sauces, V8 Tomato and Vegetable Juice. All Campbell products available for distribution are competitively priced and of superior quality.
The establishment of this distributorship further strengthens Yee Lee’s position at the trade and retail levels. It will significantly enhance Yee Lee’s corporate image domestically, regionally and internationally. Through this rewarding partnership and close collaboration with Campbell, Yee Lee can tap into Campbell’s multifunctional strategies for improved overall operating efficiency.
Yee Lee Edible Oils Sdn. Bhd., a member of Yee Lee Group of Companies, has recently achieved its International Food Safety Standard, HACCP (Hazard Analysis and Critical Control Point) certification. This industrial certification was officially certified on 28th June 2006 by “Kementerian Kesihatan Malaysia" (Ministry of Health Malaysia).
HACCP was introduced as a system to control safety as the product is manufactured, rather than trying to detect problems by testing the finished product. It places responsibility for ensuring food safety appropriately on the food manufacturer or distributor. This new system is based on assessing the inherent hazards or risks in a particular product or process and designing a system to control them. Specific points where the hazards can be controlled in the process are identified.
Some inherent benefits of HACCP concept, as perceived by us, are listed as follows:
The system is an Internationally Accepted System of Quality Assurance and recognized by organizations such as World Health Organisation (WHO) and World Trade Organisation(WTO) etc.
Customer and Consumer Confidence: A controlled food operating environment and effectively implemented and applied food safety system will improve customer and consumer confidence.
The established system demonstrates compliance with governmental food safety regulations & legal compliances, thereby ensuring greater consumer confidence in product quality and safety.
It enhances the relationships between organizations in the food chain, customers and enforcement agencies.
We have worked hard to achieve this industrial accreditation which requires commitment from every employee from the upper to the lower management and to the processes and procedures that have to be implemented at the YLEO plant. Even though HACCP Certification does a great deal to recognize our efforts, the ultimate reward would be a motivating drive to propel us to thrive on the challenges ahead, and brings on value-added quality products and services to our long lasting customers who have supported us all these years.
“Red Eagle Cooking Oils" voted recipient of “Reader’s Digest Trusted Brand Gold Award 2006" (“最受信赖品牌"金牌奖) on 2nd May 2006.
Once a year consumers across six key Asian markets (Hong Kong, Malaysia, Philippines, Singapore, Taiwan, and Thailand) are requested by Reader’s Digest to run a public poll to identify Asia’s top performing brands. This exclusive annual consumer brand survey consists of 42 product categories from lifestyle products to daily necessities, based on five chosen criteria: Quality, Value, Trustworthiness, Strong Image, and Understanding of Customer Needs. Brands that did significantly better than others in their categories were awarded “Trusted Brand Gold" and brands that did exceptionally better were awarded “Trusted Brand Platinum" status. According to the Synovate market survey, approximately 70% of the consumers in the Asian markets would be more likely to purchase a product if it bore the “Reader’s Digest Trusted Brand" accreditation.
“Red Eagle Cooking Oils" voted recipient of “Reader’s Digest Trusted Brand Gold Award 2006" status. It is manufactured by Yee Lee Edible Oils Sdn. Bhd. and distributed by Yee Lee Trading Sdn. Bhd. According to Mr. Teh See Yong, marketing manager for Yee Lee Trading Sdn. Bhd.: “Red Eagle Cooking Oil is more stable and able to withstand high heat! And food remains safe and healthy for consumption."
We, at Yee Lee, would like to reiterate and reemphasize our commitment to provide our customers with the highest standard of quality and service possible. Prestigious award and recognition like this serves as an encouraging sign that we are heading towards the right direction in achieving our desired effort and goal, and a better understanding of our customer needs.
It’s a great idea to literally mind your tongue before you speak. The tongue is covered with millions of taste buds. It helps to manipulate food to be chewed and swallowed. This ‘tongue-action’ leaves many bits of food residue clogged deeply in its ridges! And as a result, encourages bacteria to breed, leading to bad breath!
Tongue bacteria leaves a trail of foul smelling, grayish-white plague on the tongue’s surface. Left unclean, it’ll not only create bad breath but promote tooth and gums problem too! That’s why tongue cleaning combined with tooth brushing is important to help promote cleaner, fresher breath and for better oral care hygiene.
MorningKiss 2-in-1 tooth and tongue brush is designed with new, unique, dual-action head that works to effectively clean your teeth, gums and tongue.
Just flip to the back of the brush head to use its rubberised tongue-cleaner. It is gentle on the tongue, but effective in dislodging and removing bacteria from the tongue’s surface. Be sure to spend a good ten seconds cleaning your tongue!
Next, brush your teeth with MorningKiss brush bristles. It’s made of Dupont Tynex filaments, designed to be strong and durable. The tips of the bristles are made with rounded edges, delivering a massage effect for better circulation and healthier gums.
Available in 6 vibrant colours, MorningKiss 2-in-1 tooth and tongue brush is available at hypermarkets, supermarkets, and various retail outlets. Recommended retail price is RM4.90 while the recommended retail price for its ValuePack of 3 is RM8.90.
For complete teeth and gums care, brush and rinse at one go with MorningKiss toothpaste enriched with Tea Tree Oil! It has natural antiseptic and works like rinsing agents! It offers triple the oral-care protection against bacteria, gum infections and cavities.